Bin it to win a Scotland Loves Local South Ayrshire Gift Card at Ayr and Troon Beaches this summer!

This is an archived article from 1 June 2023. 

Residents and visitors who dispose of their litter at Ayr and Troon beaches this summer are now in with the chance of winning a £25 Scotland Loves Local South Ayrshire gift card.

The two beaches have now been 'geofenced' on the LitterLotto app, which means users who bin their waste using the app in these areas are now added into a special prize draw for the cards.

LitterLotto is a free to enter prize draw that aims to help reduce litter through behavioural change, incentivising people to bin their litter responsibly. Earlier this year, South Ayrshire Council became the first in Scotland to join forces with Keep Scotland Beautiful and the behavioural change app.

To be in with a chance of winning, all you need to do is download the free LitterLotto app on your smartphone or device, be on litter-alert when you're visiting the beaches, and use the app to take a picture of litter as you place it in the bin. Each time you submit a new photo, you'll have another opportunity to win a prize.

The Scotland Loves Local South Ayrshire Gift Card was introduced in 2021 to support local businesses. Over 190 businesses are registered on the scheme across the area, including retail, hospitality, health and beauty, and leisure. 

South Ayrshire Council's Portfolio Holder for Buildings, Housing and Environment, Councillor Martin Kilbride said: "South Ayrshire beaches are very popular all year round with tourists and visitors, but especially during the summer months, and our Waste Management team work really hard to make sure that they are kept in pristine condition.

"Being in with the chance to win a Scotland Loves Local South Ayrshire gift card is another great incentive to encourage people to bin their litter, recycle responsibly, and keep our beaches beautiful for everyone."  

South Ayrshire Council's Portfolio Holder for Economic Development, Councillor Bob Pollock said: "This is a fantastic way to give local businesses who are registered to accept the Scotland Loves Local South Ayrshire gift card a well needed boost, while also helping to keep our beaches clean.

"Over 190 businesses in South Ayrshire currently accept the card, and new businesses are registering every day. I would encourage everyone to download the app to be in with the chance of winning!"   

Barry Fisher, Chief Executive at Keep Scotland Beautiful, said: "It's really exciting to see South Ayrshire Council using innovative technology to target hotspot areas to protect busy beaches over the summer.

"We've been delighted with the engagement and success of our partnership with LitterLotto and South Ayrshire Council. The interaction we've seen from this partnership and our own is encouraging and engaging positively with the public has proven how eager people are to tackle the litter emergency."