Scotland Loves Local South Ayrshire Gift Card Goes Digital

South Ayrshire Council are pleased to announce that a new digital e-card version of the Scotland Loves Local South Ayrshire Gift Card has been launched.

Shoppers can now select a digital e-card version of the South Ayrshire Gift Card, which will be emailed directly to the recipient, and can be added to digital wallets using the Love Local app.

The South Ayrshire Gift Card was first introduced in October 2021 and since then, over £478,000 of South Ayrshire Gift Cards have been sold and distributed in the area. Over 200 local businesses are part of the initiative, from bespoke independent retailers to restaurants, beauty salons, leisure facilities and much more.

Supported by the Scottish Government, Scotland Loves Local is the national initiative delivered by Scotland's Towns Partnership (STP), designed to encourage consumers to think local first.

Councillor Bob Pollock, South Ayrshire Council's Portfolio Holder for Economic Development said: "The South Ayrshire Gift Card continues to go from strength to strength, with more businesses benefiting and more people choosing our local gift card to keep spend in South Ayrshire.

"The move to digital enhances convenience for individuals looking to give the gift of local quickly and increases accessibility for those who prefer to pay using their mobile phones. In turn this makes it much easier for everyone to support local businesses. It's also the perfect time as we approach the festive season!"

Nicola Hutchinson, of Scotland's Towns Partnership, said: "South Ayrshire has been a trailblazer in showing how local gift cards lock money into regional economies, benefitting people and business. It's fantastic to see the region at the forefront of this latest evolution, opening opportunities for greater spending and greater returns for the whole community."

Colin Munro, managing director of Miconex, said: "Digital gift cards overtook physical gift cards in popularity for the first time in 2024, as people increasingly move towards mobile phones for payments. The ability to gift a digital South Ayrshire Gift Card to a recipient quickly that they recipient can add to their digital wallet and have with them to spend as and when they choose makes it even easier for people to shop local and support local businesses in South Ayrshire."

You can buy a card and view the full list of participating businesses here: https://townandcitygiftcards.com/product/south-ayrshire-gift-card/